About us

Reyna Nebeker is the founder of Cherry Lashes, Inc., where she offers expert eyelash extensions to women, men and social influencers who want to have a more opened and lifted-eye effect. She is a beauty professional since 1995, Reyna is a master esthetics instructor and at one time was one of only three advanced eyelash extension trainers in the U.S. In 2010 she founded Cherry Lash, with $50,000 and within their first year, it became a million-dollar company.

Reyna is a member of the National Association of Women Business Owners and Entrepreneurs Organization. She earned her B.S. in communications and public relations from the University of Utah in 2009, along with numerous certifications in aesthetics and cosmetology with master instructors in San Francisco, Dallas, Los Angeles, Las Vegas and Hong Kong. Reyna currently lives in Las Vegas with her children, while overseeing the development Cherry Lash.

Taylor Leon is the Chief Operating Officer of Cherry Lash where she develops key policy and procedures, builds marketing and operational strategies, implements business frameworks, and oversees all internal and external communication strategies.
Her passions merged when her love for systems met beauty, when she was hired at Cherry Lash as a Guest Relations Specialist in 2015. Since then, Taylor has worked in multiple positions and gained experience in every operation of the business.

Tania Gerardo is the Finance Manager at Cherry Lash. Over the past 7 years she has developed the skills to lead and develop an accounting team to provide financials, budgeting and business growth strategies.